OBJECTIVE

Create A Logo

REALBAD was a print-on-demand company idea I came up with as a side project in early 2018. I wanted a brand that was clean and polished but also honest with an underlying snark factor.

Design Some T-Shirts

I wanted t-shirt designs that reflected REALBAD’s upfront, authentically nonchalant attitude.

PROCESS

REALBAD went through several iterations of name ideas and logo concepts before landing on the final product.

Some of the names included:

  • Vulgar
  • Absolute Disaster
  • DreadThread
  • Defective
  • BadCat
  • BadBrand

RESULTS

REALBAD as a company never really made it to producing a line of snarky t-shirts, but in creating this brand I engaged in valuable practice that gave me the experience to help me tremendously in developing names, logos, and brand identities in the coming years.