OBJECTIVE

Create A New Logo

Nashville Brand Company’s old logo was dated and needed a bold facelift. It needed a new look that would show the capabilities of new design services.

Design Some Business Cards

David, owner of NBCo., uses business cards to make powerful connections while networking. He needed a new business card that was sure to make an impact.

Design A T-Shirt

David wanted some NBCo. swag. A t-shirt was in order to sport the new logo while at meetings and picking up orders at print shops.

Design A Travel Mug

With the rebrand, David wanted to send out a cool gift to some of his A-list clients. A travel mug was a great way to get NBCo. in the hands of valuable clients.

PROCESS

Nashville Brand Company had been in business for 5 years doing promotional product distribution. David had just added an amazing graphic designer to his team as a freelancer the year before (I wonder who that could be?) and making graphic design services outside of products was on the menu.

Check out NBCo.’s old logo below.

The process of creating the new logo for NBCo. was one of my favorites. I did tons of sketches and really got into the creative process. I experimented with lots of variations of the classic Tennessee tri-star mark, but found that just one star did the trick.

A bright, vibrant orange similar to Tennessee’s “volunteer” orange was the perfect color to bring a smile to current clients’ faces and was sure to bring a warm and fuzzy feeling of pride to anyone who was handed a sleek new business card.

RESULTS

What resulted was a bold, Nashville-proud logo with a few wonderful branded elements to help establish the new image.